Similarly, people don't want to evaluate interesting restaurants, they want to jump on the bandwagon known as Yelp or Google reviews. There's something wrong with jumping on the bandwagon, but there's more right than wrong.
it depends on what you're looking for psychologically. chain restaurants are the most popular, but that's because they're "safe". other folks want adventure, to wander off the beaten path. sometimes that brings great reward and other times it doesn't. it does, however, provide the adventurer satisfaction in the adventure itself. similarly, the mainstreamer gets comfort from the safety of their choice, apart from the enjoyment of the food.
note that these aren't mutually exclusive groups of people, but typically phases of our own selves. for example, i rarely want chain food, but every once in a while i do. and sometimes i go and enjoy it because the people i'm with want it and enjoy it.
