Sony and other computer manufacturers will charge you more to deliver the computer _without_ the "bonus" software they usually include.
(Yes, it's probably a matter of the bonus/bloatware/crapware makers paying the manufacturer to include it vs. customers paying more to not. Flip side is a lot of that stuff _is_ useful, but many users just don't want it there to start with.)
I've just realized I saw something in my line of work too. One of our customers is planning to sell a premium version of their product that has their logo removed.