Aren't the technical interviews the primary component at these companies at lower levels though?
Hard to imagine someone with a few years of "the wrong experience" who is well versed technically and can handle the coding interview will consistently fail interviews just because the interviewer doesn't recognize their company.
I'm not speaking to whether one with "the wrong experience" can or cannot pass FAANG-level interviews, I'm just commenting on the recruiter outreach from FAANG or startups (particularly AMZ) don't necessarily know or care about your skill, they only care about the buzzwords listed on your social profile(s) and maintaining a "hot" pipeline; aka getting bodies through the pipeline and hoping not to piss off engineering because of the amount of low quality candidates.
Recruiters are (usually) not technical and/or have never been engineers, so the barrier to the first round (if you've been reached out to) is super low and not necessarily indicative as to whether you have what it takes to make it through the whole loop/offer stage.
I don't disagree, it just seems to me the main barrier of entry is getting the interview in the first place since interviews focus on the technical component, not your resume. So if getting an interview is easy, then it follows that worrying about getting "the wrong experience" is not worthwhile.
I'm mostly responding to the article's claims - not saying you made these claims.