> So even in the wild west of Amazon at least there are a few standards.
Getting a trademark isn't an "Amazon standard." It's a requirement to use A+ Content, among many other things.
However, you can ship product into their warehouses all day long without one. So clearly not a "standard."
> I'd rather buy stuff that had to follow a few standards that I nominally trust.
The standards, like food safety, that people really care about have nothing to do with trademarks. You can say that it stops unsafe knockoffs, but this is factually wrong based on the amount of counterfeit stuff that comes out of Amazon.
> By registering a trademark/incorporating/etc you are declaring your intention to work within the rules or at least some rules.
Registering a trademark only guarantees you are willing to follow the rules of getting a trademark. Nothing else.
> You are actually trying to avoid being a citizen at all if you don't want to abide by rules designed to protect customers.
Non sequitur. Trademarks don't exist to protect customers. They exist to protect businesses from knockoffs.
> you seem to imply that you want to use it for ad hoc sales.
Nope. I just don't want to spend 850 Euro to register a trademark for a low volume product.
> Amazon is for shop style sales ie vendors with product lines and inventory.
There's a "have one to sell? Sell on Amazon" link on every product page.
Getting a trademark isn't an "Amazon standard." It's a requirement to use A+ Content, among many other things.
However, you can ship product into their warehouses all day long without one. So clearly not a "standard."
> I'd rather buy stuff that had to follow a few standards that I nominally trust.
The standards, like food safety, that people really care about have nothing to do with trademarks. You can say that it stops unsafe knockoffs, but this is factually wrong based on the amount of counterfeit stuff that comes out of Amazon.
> By registering a trademark/incorporating/etc you are declaring your intention to work within the rules or at least some rules.
Registering a trademark only guarantees you are willing to follow the rules of getting a trademark. Nothing else.
> You are actually trying to avoid being a citizen at all if you don't want to abide by rules designed to protect customers.
Non sequitur. Trademarks don't exist to protect customers. They exist to protect businesses from knockoffs.
> you seem to imply that you want to use it for ad hoc sales.
Nope. I just don't want to spend 850 Euro to register a trademark for a low volume product.
> Amazon is for shop style sales ie vendors with product lines and inventory.
There's a "have one to sell? Sell on Amazon" link on every product page.