As far as I can tell marketing is a very expensive pile of poop used to dress up some uncomfortable underlying truths about very real and unfortunate vulnerabilities we have as humans. It's also one of the few places where artists can reliably make money.
The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to psychologically manipulate the masses in order to shape their views and extract money from them.
I'm wholly in favour of artists getting paid work, but isn't there a vastly inefficient layer of design 'consultancy' that sits in between them, effectively wasting money to turn out bullshit for corporate bullshit (mostly marketing) departments?
How many more artists could be paid and paid more by cutting out the bullshit merchants both inside and outside companies?
The result is that a lot of creative and talented people are putting out some beautiful, powerful, and entertaining works which are ultimately used to lie and to psychologically manipulate the masses in order to shape their views and extract money from them.