It's nice to see large manufacturers break out of the 16:9 mold, although I think 4:3, 3:2, or 5:4 would be better for most users.
Unfortunately, LG is letting the supply chain dictate panel size for their product team, instead of the other way around. This is no doubt a byproduct of their decision to stop building their own panels in 2020.
Huawei's MateView 28.2" monitor too. It has a 3840 x 2560 resolution (which is slightly more than the 2560 x 2880 resolution of the LG DualUp), although sadly is not VESA mountable.
Its rather close to 16:10 which is more ubiquitous (I have 32" one funnily enough from LG from pre-covid times, and oh boy was I glad I bought when it came).
It feels so natural to my eyes, I definitely don't want vertical panel but 16:9 is pretty crap for any kind of work.
I would say this is very far from "breaking out of the 16:9 mold".
You can clearly say that the vast majority of the product pictures instead present it as a 2x16:9. Most of the text is also selling it as a replacement for a double monitor setup.
Unfortunately, LG is letting the supply chain dictate panel size for their product team, instead of the other way around. This is no doubt a byproduct of their decision to stop building their own panels in 2020.