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I don’t think I understand, can you help make it click?

My thinking: They don’t need to build a fully automated one-size-fits-all product experience, they just need to charge for the cost of their existing “higher-touch experience”. Isn’t that exactly as complicated as “costs”?



I imagine it would require scaling the organization in a direction that is not aligned with their current goals and strategy.


>They don’t need to build a fully automated one-size-fits-all product experience

It comes down to number of customers. At some point, even if they are paying, you need the scale and you will need to channel those fees towards putting in place the kind of automation that they are not planning to build.




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