It really just depends on if there will be market competition or not. Desktop processing could suffer the same closed system-high-price fate if there weren't any competition in the hardware market (IE: Intel vs. AMD). The question isn't really cloud vs. clientside, it's Company A's cloud Vs. company B or C or D. As he said, it's mostly branding and the underlying technology exists and is pretty freely available so my sense is that cloud computing could be a more competition-rich marketplace than clientside processing is today since it's pretty dang tough to build chips.