It's an interesting strategy, really -- build a sorta-neat stable business, and affiliate it with a buffoon who constantly overpromises to his cult following to inflate the stock price to outrageous values.
Then, your "sorta-neat stable business" has MASSIVE amounts of value from stock grants, capital it can use to hire more, pay more, finance debt for large purchases, etc. Kind of a superpower for an otherwise unremarkable company.
Of course, there's other externalities from the buffoon and his cultists. They can drive away good workers, or pivot the company in unpleasant directions, or just leave some day, tank the company stock, and then the company loses the superpower and all of the things that come with it. But if your main mission is growth, well, it makes a lot of sense...
Then, your "sorta-neat stable business" has MASSIVE amounts of value from stock grants, capital it can use to hire more, pay more, finance debt for large purchases, etc. Kind of a superpower for an otherwise unremarkable company.
Of course, there's other externalities from the buffoon and his cultists. They can drive away good workers, or pivot the company in unpleasant directions, or just leave some day, tank the company stock, and then the company loses the superpower and all of the things that come with it. But if your main mission is growth, well, it makes a lot of sense...