It's certainly expensive, but have you seen what it takes to produce photographic film, let alone instant film? My guess is that there isn't much of a profit margin for them, even at over $2 per photo. Another thing: adjusted for inflation, SX-70 film is actually slightly cheaper now than it was in the 70s and 80s, despite the massive drop in market size.
It's certainly expensive, but have you seen what it takes to produce photographic film, let alone instant film? My guess is that there isn't much of a profit margin for them, even at over $2 per photo. Another thing: adjusted for inflation, SX-70 film is actually slightly cheaper now than it was in the 70s and 80s, despite the massive drop in market size.