As someone who prefers to search in private tabs, I was wondering why do I need to create an account, until I saw the pricing. It's an interesting conundrum, either you search anonymously with bloat and ads, or have your activity pinned to your account maybe with ads, or guaranteed without ads for $10/month.
As much as it bothers me, I'd prefer to work around the first option.
As much as it bothers me, I'd prefer to work around the first option.