More importantly the "Creativity" is expressed in different ways now - in the 90s if you wanted to make a "splash" you learned HTML; today you might learn video editing toolchains to post in-joke videos to Youtube or something.
Creativity finds a way - but the companies continue to make it simpler so you do NOT require or have to learn specialized domain knowledge to express what you want to.
A similar process happened with cars; the original automobiles needed even the driver to be relatively well-versed in how they worked (or have mechanics on call at basically all times) to now where they'll run 100k miles with very basic maintenance.
Creativity finds a way - but the companies continue to make it simpler so you do NOT require or have to learn specialized domain knowledge to express what you want to.
A similar process happened with cars; the original automobiles needed even the driver to be relatively well-versed in how they worked (or have mechanics on call at basically all times) to now where they'll run 100k miles with very basic maintenance.