Corpos naturally have split personalities, but it wasn't "Google's plan". Mid-level people proposed it and high-level people blocked it.
What's not often said clearly is that corpos don't want social justice which might come at the cost of rancor, they want "DEI PR" that they can charge to the marketing budget.
In other words, they want the low-hanging fruit they can get by having recruiters source employees from more places, and artists and photographers draw multicolored graphics, and asking people to be less cruel when all other tradeoffs are neutral,and if that makes the world more fair, that's great.
But they management won't allow anything that risks disrupting the moneymaking operations, regardless of long term potential benefits (which almost certainly don't exist -- racism exists because it works, locally, for economic and social benefits, not because people are moustache-twirling comic-book supervillains).
This is why free markets alone can't solve injustice, and broader social movements are the tool that works.
What's not often said clearly is that corpos don't want social justice which might come at the cost of rancor, they want "DEI PR" that they can charge to the marketing budget.
In other words, they want the low-hanging fruit they can get by having recruiters source employees from more places, and artists and photographers draw multicolored graphics, and asking people to be less cruel when all other tradeoffs are neutral,and if that makes the world more fair, that's great.
But they management won't allow anything that risks disrupting the moneymaking operations, regardless of long term potential benefits (which almost certainly don't exist -- racism exists because it works, locally, for economic and social benefits, not because people are moustache-twirling comic-book supervillains).
This is why free markets alone can't solve injustice, and broader social movements are the tool that works.