I believe we're conditioned to understand various fidelities of information based on the principles of design. These fundamental principles—things like contrast, balance, proportion, hierarchy, motion, and variety—help us determine how to interpret what we experience.
For example: a webpage that has clear hierarchy of information, is visually balanced, uses motion to attract attention and convey concepts, is much more likely to be interpreted as a final product. Whereas a page that is a bit disorganized may be understood as in early development.
The problem is most landing pages are one page, so the creator invests considerable time in making them look and work well, leading to the perception of a complete project.
Then when the time comes to build a fully functional website/product, there's a lot more to invest in and so less time is spent.
Paradox of shipping an MVP product or business, I guess.
I believe we're conditioned to understand various fidelities of information based on the principles of design. These fundamental principles—things like contrast, balance, proportion, hierarchy, motion, and variety—help us determine how to interpret what we experience.
For example: a webpage that has clear hierarchy of information, is visually balanced, uses motion to attract attention and convey concepts, is much more likely to be interpreted as a final product. Whereas a page that is a bit disorganized may be understood as in early development.
The problem is most landing pages are one page, so the creator invests considerable time in making them look and work well, leading to the perception of a complete project.
Then when the time comes to build a fully functional website/product, there's a lot more to invest in and so less time is spent.
Paradox of shipping an MVP product or business, I guess.