Maybe not a proxy per se, but more like a leading indicator, right? Those big enterprise customers might not ask about revenue, but the sales unit can certainly brag about headcount.
Absolutely agree. I wrote the comment while thinking, why would a company need a proxy for revenue, when revenue is so easy to count? On reflection I now understand the GP’s point; when revenue is zero, you need something to use instead.
But of course revenue (and, having achieved that, then profit IMO) should be among the concrete goals. It’s so weird that this is missed so often.
