The problem is mainly getting switches (and their keycaps) that are thin enough. All the switches that are available to be used by hobbyists (Cherry MX, Kailh Choc...) are way too thick.
I think a frame thick enough for PCB + Chocs would then allow both a premium mechanical keyboard in a standard shape, as well as allowing for swapping this out for whatever more niche arrangements.
Whereas, for a thin, non-mechanical keyboard, the manufacturing cost would be too high to be feasible for anything but standard, presumably.