It's a very cool device. You can do everything they show off with other tools, somethings like cloning cards can be done with cheap $30 cloners from China. However there are few tools that allow you to do ALL the different sub-ghz for relatively cheap, and in a very user friendly package. Closest I know of is HackRF Portapack... and that's well into $500 - but also for different target tooling.