Yeah, "new product" indeed, especially considering these "features" from that huge "feature" list:
- NEW COLOR SCHEME
- DUAL VELCRO® BACK FASTENERS
- ERGONOMIC POWER SWITCH
- ULTRA-FIDELITY HEADPHONE OUTPUT
- NEW CUSTOM USB CABLE
- NEW FONT
- NEW METRONOME SOUND
- NEW PACKAGING
- QR CODE GUIDE LINK
I'm not gonna lie, I'm generally a teenage engineering fan (besides the price that is), but some of those features sounds like part of a comedy/sarcastic copy of the actual launch website.