> I think the "private website" space is shrinking - despite what adverts for Wix and Squarespace might infer.
The fact that Wix and Squarespace have been advertising hard for a time, is a sign that they see the market approaching saturation, or shrinking, or both, and they are fighting the market (trying to drum up more interest) and each other (to get the bigger share of what is left).
> WP, … Who-tf is the target market?
People who don't like (or have available) an industry specific preferred solution nor the time to DIY, who have not yet hit the point of realising that growing with WP can be as time consuming as DIY.
I think the real target market is plugin developers, who love the fact that you can get people to pay annual subscriptions for plugins providing some of the most mundane features I have ever seen.
The fact that Wix and Squarespace have been advertising hard for a time, is a sign that they see the market approaching saturation, or shrinking, or both, and they are fighting the market (trying to drum up more interest) and each other (to get the bigger share of what is left).
> WP, … Who-tf is the target market?
People who don't like (or have available) an industry specific preferred solution nor the time to DIY, who have not yet hit the point of realising that growing with WP can be as time consuming as DIY.