> whenever trump said anything even remotely controversial, it was covered nonstop until he said the next thing.

Which was typically the next day. Trying to follow the Trump White House was exhausting.

Trump knew how to play the media like a fiddle. Say something outrageous, get loads of coverage, before anybody has time to really think about it or offer rebuttals he says something else outrageous and the first statement is instantly old news and forgotten.

News organizations made huge profits while Trump was in office, and their ratings have slipped considerably since electing President Biden and especially since Trump was kicked off of Twitter.