For a family yes it gets crazy. But as a self employed mid-thirties person it wasn't too terrible. $300/mo, $1,500 deductible, etc.. Yes expensive, but doable for someone determined enough.
I'm not in my mid thirties any more. Just no longer buy my own insurance and instead am on my wife's employers. I can report though in early 40s rates haven't changed a lot yet. Maybe in my 50s.