> Btw that quote is describing the potential customers of Apple, not employees

Why does that matter? Does Apple not want the most talented, world-changing people working on their products? If your marketing sounds good for customers but dumb for employees, particularly in knowledge-driven work, then maybe your marketing is just hypocritical?

Do marketers care whether their marketing is intellectually honest? Maybe that matters if the people you're marketing to are very discerning or cynical, but I'm not sure I'd put the typical Apple customer in that bucket. As long as the marketing gets people to consume the product, I don't think it matters if it's stupid or if it's lies.

My guess is that people who work for Apple do it more because of the giant FAANG salary and the social cachet than because of the product marketing.

Is that why apple store employees are called "geniuses" ?