worth noting that this doesn't catch instances where the app developer collects the data itself and then sells it (as opposed to just linking in a collection library from the third party).
i suspect that there will probably be some cool research projects that try to embed identifiable watermarks in behavioral data and then attempt to detect them in purchasable data or data products and/or realtime behavior of ad companies.
i suspect that there will probably be some cool research projects that try to embed identifiable watermarks in behavioral data and then attempt to detect them in purchasable data or data products and/or realtime behavior of ad companies.