For me it's just the marketing and sales. I hate it so much. But to succeed it's essential. And I'm so lost and I don't know what to do. I feel helpless
Amen. Some mindset shifts I found helpful:
- Get excited about helping people solve the problem, not just your product.
- "Teach" people how to solve the problem, instead of "marketing" your product.
- "Help" someone solve the problem, instead of "selling" them your product.
You could just open-source your code and give the program away. Then you get all the satisfaction of developing it and sharing it with the world, without having to waste time on all that obnoxious business-development stuff.