Thankfully, this isn't the only think people are trying to be better about. I think it's good to try and tackle a problem from multiple angles.

I also don't think anyone is trying to (realistically) take away your milk. It is useful though to inform people about the impacts of their choice, and let them make an informed decision.

Thanks for the input. I thought about it some more, and gave the article another spin, and the thing that really impacted me was the environmental hazard of cattle — eutrophication to use the technical term.

Bio diversity, while not quite the same risk as climate change, is another hazard well worth focusing on. What’s the point of tackling greenhouse emissions if we live in a Speaker for the Dead biological dead-end with only a handful of ubiquitous species?