I misparsed that as "American beef consumption is significantly reducing the commercial viability of an AMZN project named "Amazon Today," and was surprised when I clicked.

I guess it was a combination of us being on HN right now and the fact that I apparently downregulate how much signal I expect to get from English grammar rules when reading text written by strangers on the Internet. I certainly don't see any problems with your grammar upon re-reading.

I wonder if I would have correctly parsed "...published a big story on how American beef consumption is actively destroying the Amazon"?