That's fair, but it's definitely not the most effective means. If a woman takes 5-10 minutes to apply make up each day, and if they decided to allocate that towards some other activity, the amount of time spent doing something more productive would add up very quickly. I personally find that it makes women less appealing as it's quite superficial, and a waste of time/money.

Telling women not to wear makeup is like telling guys to "be yourself". Great advice if you're a naturally gorgeous woman, or an extroverted and socially adept man. For the rest of us, not so much.

I appreciate the honest and rational response. I felt like I was being berated for asking a sincere (although perhaps misinterpretted) question.

I think you're confusing make up with too much make-up for the most part(with some exceptions) if it's obvious a woman is wearing makeup she's got too much of it on IMO.

This is why engineers aren't running fashion and beauty companies. It's not about efficiency. It may not make sense to you, but it very much does to a staggering number of people.

And to tie it all in, this is why Steve Jobs was such a visionary, because he understood both engineering and aesthetics, function and form. A lot of people understand one or the other, it's the rare person who can empathize with the necessity of both.

"Do you want to sell sugar water for the rest of your life or come with me and change the world?"

I wouldn't be surprised if cosmetics were lumped in with sugar water on that one.