My impression is that people "fighting" the "war on Christmas" have no problems with Christmas being a highly commercialized celebration of corporate consumer culture. They just don't want it to be a highly commercialized celebration of corporate consumer culture that acknowledges the existence of other religions by using the word "holidays" instead of "Christmas".
They didn't feel the line was crossed when more Santa appeared more than Jesus, when Christmas trees appeared more than Nativity scenes, or when their kids couldn't wait to get up and open presents but didn't care about going to church that night. They only cared about the word "holidays", and likely only because talking heads on right-wing media decided to get them riled up about it.
It's a tempest in a teapot because getting people outraged gets them to keep tuning in.
They didn't feel the line was crossed when more Santa appeared more than Jesus, when Christmas trees appeared more than Nativity scenes, or when their kids couldn't wait to get up and open presents but didn't care about going to church that night. They only cared about the word "holidays", and likely only because talking heads on right-wing media decided to get them riled up about it.
It's a tempest in a teapot because getting people outraged gets them to keep tuning in.