Free shipping plus additional fees for fuel, vehicle maintenance and driver salaries. Love it.

Kind of like how Door Dash and others show free delivery, or $1.99 delivery. Then when you checkout, you have a "service" charge as well as a request to tip (i.e. actually pay because we aren't paying them anything) the delivery driver.

This does sound like shipping fees with extra steps.

At one point, Eddie Bauer (the clothing company) offered free shipping, but there was a handling fee of $3 per item. But woohoo, free shipping!

This is the entire business model of Shutterfly.

Kind of what MercadoLivre does. The seller pay extra to offer "free shipping", the product is listed as free shipping but depending on what it will cost MercadoLivre they add a surcharge during checkout.