I work for a team that specializes in middleware development - eg the cases where Zapier really falls apart and needs a more thoroughly architected solution. I've spent a lot of time inside this topic.
The thing that will disrupt Zapier is the software vendors themselves. Most Zaps will eventually be replaced by native platform-to-platform integrations where the middleware has been designed and sanctioned by the 2 parties. Having a one-size-fits all solution is impractical over the long run. Its a temporary fix for a bigger more substantial problem.
This is plumbing. You don't use one flimsy universal type of pipe joint for every pipe in your house, otherwise you get leaks. Same thing
The thing that will disrupt Zapier is the software vendors themselves. Most Zaps will eventually be replaced by native platform-to-platform integrations where the middleware has been designed and sanctioned by the 2 parties. Having a one-size-fits all solution is impractical over the long run. Its a temporary fix for a bigger more substantial problem.
This is plumbing. You don't use one flimsy universal type of pipe joint for every pipe in your house, otherwise you get leaks. Same thing