They're at different points in their lifecycle and have very different revenues and budgets. Amazon itself was famously unprofitable for many years, for exactly the same reason Gcloud is now: to grow the business as fast as possible.
Independent companies like that are funded by investors for years, all the time. The cloud market is expected to hit close to a trillion dollars by 2026. Gcloud doesn't have to take away a single existing AWS customer to win big.
> Xoogler
So what's your take? You think Google might just decide to shut down a fast-growing business with $13-20bn revenues and huge upside potential as if it were a free product like Reader? Or you think they somehow aren't able to make it profitable so will just give up?
Neither of those are really how these things work.
All I'm saying is that this business isn't a monopoly like search or a near duopoly like ads. The competition is stiff. There are two players who are well ahead of them and the ones behind aren't sitting still. I don't expect any miracles with run of the mill management consulting leadership at the helm.
The counterfactual question one should be asking here is: Would gCloud exist if it were an independent company and not a bet?
Full disclosure: Xoogler here.