My understanding is that the early days of blogging were mostly people sharing personal things, and now that has moved to social media.
A lot of the online writing happening now is essays on some topic, or people trying to share notes on things they learn. And I think this type of writing is more conducive to a project like this.
Ice rocket, and something else (I can’t remember the name) tried it at the same time and failed.
We pivoted, which ended up leading to some unspeakable horrors.
At any rate, good luck, hope it works better for you.