Hey Substack team, I am excited to see the app published and try it out!

I’m curious - what are some of your goals with the app in terms of reach, retention, engagement and activation of users?

I’m also wondering - does this new channel set up yourselves (and writers) to be at the whim of Apple?

For example, if the app begins to drive any of the metrics above, and Apple someday comes to see it as untenable, would you be comfortable sacrificing it?