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As a Western European who has lived in the US for a short while around 2000, I feel the battle is already lost.

Rising obesity in kids is observed but no link is made.

All the while I have seen my country 'Americanizing' in the last 20 years : more McDs etc, now the food delivery guys and McDs now delivers to your home too ( unfanthomable! )

It is not the US style what sells it : it is convenience. Convenience sells.



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