I imagine a lot of people feel helpless if they think that using these apps is part of the mix of being socially relevant, but there are limited ways they can change how those apps work. Or they feel it replaces their idle TV watching and so aren't bothered that it's endless and passive.

Instagram is important in my industry and I detest the infinite scroll, but multiple times a day I carry past the "caught up" point and get partway into suggestions and ads before I realise. I'd love a feature to switch it back to how it used to work, but that's very unlikely!