You could likely benefit from having a designer look at your onboarding flow. I get it's a developer tool, but the Docs, Pricing and Homepage are completely different colour schemes (Pricing defaults to dark on my machine) and this comes across as a disjointed product (and is quite an easy win!).
Sure, it's a dev-tool and we're not as fussed about design. But the pricing page has so much going on at once that I struggled to concentrate on the product-offer. Same goes for the Homepage where I can see 7 different forms of accreditation before you explain what the product is. Have some video's, or animations showing the tool in action. I took me waaay too long to realise it wasn't a Postman offering.
Thank you for the feedback. Landing pages need more work. We've recently worked on our pricing page so I'd really appreciate if you can provide more insights into what can be improved on the pricing page.
I think the pricing page might be trying to hard. You typically see the endorsements and "also used by..." on the home page or success story type pages. If I rip out everything between the plans and the FAQ the result is much calmer (to me) and I can focus on the difference between the offerings.
Maybe A/B test the page with and without all the ratings/endorsements and see if one leads to better conversion.
thanks for the tip. AB test on pricing page is very tricky. One challenge which with the A/B test on pricing page is that we need to wait for like weeks to get substantial data in terms of conversions. For example - 40 vs 32 wouldn't be significant enough to conclude. I'd try to learn how can we experiment on the pricing page. I do get your point, this page needs more work in terms of experience.
Sure, it's a dev-tool and we're not as fussed about design. But the pricing page has so much going on at once that I struggled to concentrate on the product-offer. Same goes for the Homepage where I can see 7 different forms of accreditation before you explain what the product is. Have some video's, or animations showing the tool in action. I took me waaay too long to realise it wasn't a Postman offering.