Ukraine has huge, untapped gas reserves. If they start mining them - which they were about to before the Crimean invasion - then there's no reason for Germany and western Europe to keep doing business with Russia, effectively bankrupting the Russian state. I don't know what effect western companies leaving Russia now will have, given that the plants are already there - Russia will certainly still keep producing its own gas, with our without the west's help.
This is fundamentally another petro-war, all of the media/ideological stuff about de-nazification or the mighty Russian ethno-state is bullshit. It's money and oil.
https://www.reuters.com/business/energy/shell-exit-russia-op...
There are ever shrinking pathways for putin to even claim a win as this evolves.
When all paths are closed, we'll see who's willing to stick with him.