In that photo, the message is "There is only one ruler". Putin represents the stern father figure, and in the moment of crisis, he does not debate, discuss, plead, or succumbs to the influence of the lesser court dwellers or foreigners.
Another example is this video of Putin's "heated exchange" with his chief spy [1]. The point of releasing that clip is to demonstrate that "The weak, meek, and confused oppose the ongoing liberation on independent nations". Viewers would not see themselves reflected in the speaker, and that distances them from his ideas. Yet there is a strong protagonist in that clip.
Another example is this video of Putin's "heated exchange" with his chief spy [1]. The point of releasing that clip is to demonstrate that "The weak, meek, and confused oppose the ongoing liberation on independent nations". Viewers would not see themselves reflected in the speaker, and that distances them from his ideas. Yet there is a strong protagonist in that clip.
[1] https://www.theguardian.com/world/video/2022/feb/22/speak-pl...