Most new products are positioned to grow into a form of locked-in market that you can extract value from, drawing a box around their customers for the sole purpose of squeezing it in the future. This business strategy is a mind virus and has even overtaken the aspirations of bright-eyed entrepreneurs. The aim has fallen from the simple "get rich by selling a $1 item to 10 million people" down to "create a product where customers are trapped in a dependency relationship with the product by design, give it away below cost to push out alternatives, then flip it and squeeze them for as much as possible" (where the last part is omitted from the initial business plan but still implied, and enabled by outsourcing the dirty work to new management via buyout).
The primary goal should be to maximize value, and within that a balanced tension between maximizing delivered value vs maximizing captured value. It's reasonable to be compensated for the value you add, but it needs to be in service of maximizing value in general. If the correct hierarchy of goals is inverted and capturing value becomes the primary aim then it inevitably devolves into this antisocial, monopolistic, lock-in behavior.
The primary goal should be to maximize value, and within that a balanced tension between maximizing delivered value vs maximizing captured value. It's reasonable to be compensated for the value you add, but it needs to be in service of maximizing value in general. If the correct hierarchy of goals is inverted and capturing value becomes the primary aim then it inevitably devolves into this antisocial, monopolistic, lock-in behavior.