Reformed salesperson here, you're 1 for 4, and Trello really should only get half a point because they've given up massive swathes of their addressable market to others (Wrike, Asana, Monday).
Word and Excel have the giant Microsoft sales team behind them. One of the largest technical enterprise sales forces in the world.
Gmail is similar. Google tried the "we'll build it, and they'll come" approach. It didn't work. Google has a long term channel based sales model, and a newer but rapidly growing direct enterprise sales team. They're constantly trying to get GApps in against the aforementioned behemoth MS team.
Personally I don't count "giving it away" as the product selling itself. GSuite - Google Docs, GMail for Business, Google Drive, etc. - has had enterprise sales teams for a long time.
When gmail was included as the email client for their paid office subscription there definitely was salespeople involved, because I heard from them weekly trying to shill it to me. I’d argue that if you take a free product and want folks to pay for it, you obviously need salespeople as Google did.
> Reformed salesperson here, you're 1 for 4, and Trello really should only get half a point because they've given up massive swathes of their addressable market to others (Wrike, Asana, Monday).
Trello sold itself. Explosive growth. Great product. Whether they have given up market share is irrelevant.
Gmail had explosive growth. You use it, you're sold on how good it is.
I'm not sure why some of you think having a salesperson means a product doesn't sell itself. Everyone layers on sales to capture more of the market share at some point.
Doesn't matter if they have salespeople or not. It matters whether those salespeople can call up and have the other side already sold on the product. Because the product sells itself...
I'll submit Craigslist and Wikipedia as other options. Also Plenty of Fish.
Communities and knowledgebases can be built without salespeople.
And even ignoring the modern sales, it's arguable they were so good at sales in the 90s (when there were far more competitors) that they created the modern Office situation.
Once upon a time when it was Fog Creek, no, no, no…
I know for a fact on the last 3 just based on the # of cold call VMs I deleted back 10-12 years ago that I received every bloody week from Microsoft and Google trying to sell me their enterprise office subscriptions.
Product sells itself outside of enterprise though. I'm just saying that it is possible to have a product that sells itself, and reaches great success without having to have salespeople.
Maybe Word and Excel aren't the best examples, but I don't doubt they could have succeeded if they only gave it away to EDUs and had a base plan for consumers and a self-service enterprise plan. Microsoft had a foothold in desktop market so pushing Office and getting users to use it was easy. And once you try it, it does sell itself.
But I think Trello, Craigslist and Wikipedia are great product examples. You need not have a sales team to scale everything.
You can achieve that with a great product, great customer support, digital marketing and word of mouth.
I think you have definitely proved me wrong with Trello. Upon reflection I have been on that platform since perhaps day one of its release (I was reading Joel on Software blog posts usually same day back then). I know for sure since the first month (Sept 2011 Trello tells me that) and I am pretty sure I have had a paid plan for nearly a decade, probably dating back to late 2012 when I authorized Zapier to connect to my boards for automation.
