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John Mackey himself used a burner account on Yahoo finance message boards to talk trash on Wild Oats to try and lower their stock price before Whole Foods acquired them in the mid 00s.

chron.com/business/article/Whole-Foods-CEO-used-fake-name-to-knock-rival-1830788.php




In hindsight, that didn't get nearly as much publicity as it should have.




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