> 2. It's premium advertising real estate. The ad formats you can chuck into a podcast have higher CPM.
Not for long. I'm already starting to skip algorithmically inserted ads in podcasts because they're annoying claptrap like terrestrial radio ads. Adtech companies don't just come along and "use" ad space. They actively ruin its original value with their tactics.
Not for long. I'm already starting to skip algorithmically inserted ads in podcasts because they're annoying claptrap like terrestrial radio ads. Adtech companies don't just come along and "use" ad space. They actively ruin its original value with their tactics.