How does that make any sense? By definition fringe people are going to attract a fringe audience. If he wants more engagement the guests should be more like when he had Elon Musk on smoking weed.
That's not by definition at all. A view that is fringe in a scientific or medical context can still have strong appeal to a non-scientific and non-medical audience. In Joe's case, platforming fringe views in addition to his regular guests creates a compelling sense among his listeners that they are being given a fair and balanced presentation and the freedom to make up their own minds.
I think my point stands regardless – if he is just trying to drive engagement there are clearly better guests to have on than people on the fringes of the medical community.