I wonder how far technological independence can take you. There are still plenty of ways to cut you off from the infrastructure: your banks, your payment providers, your datacenter providers, etc. In theory, "they" can come after any company that your business depends on and that can be vulnerable to "cancel culture". It's now easy to make you so toxic nobody will want to take the risk of associating with you.
We always say on here that cloud hosting only works until your business grows to a certain size. It seems like Rogan has hit that size.