It'll be ineffective. He'll probably just move to something like Rumble that will just ignore all the smear pieces. Guy is popular enough that his audience will follow him, so now there's blood in the water Spotify is in a no win situation
Spotify made the mistake of acknowledging the legitimacy of the whims of cancel culture. In doing so, it always emboldens them and has the effect of drawing in new recruits to the cause.
>"You can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time."
I don't take most quotes seriously because they are pseudo-wisdom, a tiny aspect of a quote is valid under some conditions doesn't make it a mathematical statements to be taken seriously all of the time.
Quotes can be correct some of the time, or be correct all of the time in a very narrow sense, or be correct under some circumstance, but quotes cant be correct all of the time, under any circumstance and in a broad sense
I know people who are intentionally chaotic either just to watch things go to hell or just be the odd one out, gave up on even attempting that long ago.