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It's probably a similar user base to the daily NYT mini crossword. I can imagine it having a similar pay structure too -- free daily, paid archive.



> It's probably a similar user base to the daily NYT mini crossword.

I would bet there's not a lot of overlap - Wordle is pretty much the antithesis of a crossword to me. Small number of guesses, each guess gives you more information towards the answer, and it's probably no more than 5 minutes for a game.


I spend more time on the daily Wordle than the daily NYT mini crossword. NYT mini crossword is often a 30-40 second game.

And my comment was totally anecdotal. Everyone that I know that does the NYT crosswords also does Wordle.


Same here


NYT does also have some simpler games, like basic pattern matching. They might view Wordle as a good gateway from those to the mini crossword.


Still a word game, so it probably resonates with the same crowd. Just a guess though.


Absolutely. It's not the same sort of challenge as a crossword puzzle, but that doesn't mean it's not enjoyable to have a different kind of word game.

Also, I don't get GP's point about each guess giving more info. Filling in crossword answers also gives more info for everything it crosses.


> Filling in crossword answers also gives more info

Yeah, fair point, but...

> for everything it crosses.

Whereas in Wordle, every step is more info about the single answer - much more efficient. But I definitely should have worded it better - you're absolutely correct.


The main difference is that with Wordle there is very little "marginal creativity" required for each new puzzle. It's literally just another 5-letter word.




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