Toyota has a brand image and they design, market and sell to that image. Tesla h... | Hacker News

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throwaway0a5e on Jan 31, 2022 | parent | context | favorite | on: Please make a dumb car

Toyota has a brand image and they design, market and sell to that image.

Tesla has established a brand image based around a different set of attributes and they design, market and sell to it.

esalman on Jan 31, 2022 [–]

I like that. It will be interesting to see how sustainable their brand image is in future given those attributes.

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