I definitely agree. I was responding more to langer's comment than the article itself.
Now the decision is: does the money, leverage and ability to expand faster (in theory) we'd receive from plan A outweigh the amount of additional equity we'd have to give up.
I think that there's another question (& I think it's part of the point he's making):
'Is leverage and ability to expand faster, something you want?'
In other words. not can you play the Startup/VC game without a VC but, should you be playing that game at all? One of the points was that 10,000 users was a failure for a VC funded startup. That's not necessarily the case if you don't have an inherent valuation you need to aim for.
Now the decision is: does the money, leverage and ability to expand faster (in theory) we'd receive from plan A outweigh the amount of additional equity we'd have to give up.