Smitten Kitchen was one of the OG food blogs that established the pattern that recipe spam websites are trying to emulate. Back in the aughts, searching for a recipe on Google was useful because they would prioritize "enriched" sites like Smitten Kitchen, David Lebovitz's blog, Orangette, The Wednesday Chef, etc., where the narrative portion of the recipe primarily established who the recipe would appeal to, tips on unusual techniques employed in the recipe, and sometimes a humanizing anecdote or two.
The format of Smitten Kitchen and David Lebovitz's blog have remained unchanged for about 15 years, probably because those authors used the success of their blogs to establish related revenue streams (mostly via bestselling cookbooks). I would be surprised if the blogs themselves still make much money, given how few display ads are included on each page.
The format of Smitten Kitchen and David Lebovitz's blog have remained unchanged for about 15 years, probably because those authors used the success of their blogs to establish related revenue streams (mostly via bestselling cookbooks). I would be surprised if the blogs themselves still make much money, given how few display ads are included on each page.