Okay, so what does that mean for the normal person? They're going from trusting Google to trusting another company which costs more, or holding their key themselves with the knowledge that they'll be locked out of all of their accounts if they lose it or are compromised. I understand that you have a financial benefit if they sign up but what part of that says “here's a benefit to you which is worth paying $$$ for!” to a normal person?
You're mixing multiple issues up. Passwords and private keys are exactly equivalent in the possibilities of loss or compromise (and recovery). So we're not touching any of that here.
> what part of that says “here's a benefit to you which is worth paying $$$ for!” to a normal person?
You get to keep your contacts even if you get booted off the platform (or your contacts do).